About IntroLend

IntroLend is a fully-operational, agent-owned mortgage company housed inside a real estate brokerage. Fully RESPA-compliant, this IntroLend “Chapter” enables brokerage owners and participating agents to share in mortgage fees and other client-driven revenue events over time. IntroLend is also a game-changing app that lets agents manage their client and lender relationships with new speed and impact.

How IntroLend Works

Slider #1

Establish your investment group that 100% owns an IntroLend Chapter, which is managed for you by the professionals at Avenu


INVESTMENT GROUP LLC

100% OWNERSHIP

100% OWNERSHIP

CHAPTER LLC

Slider #2

Broker Owner and Agents become investors into the investment group

BROKER
OWNER
+
AGENTS
BROKER OWNER  +  AGENTS

INVESTMENT

INVESTMENT

INVESTMENT GROUP LLC

100% OWNERSHIP

100% OWNERSHIP

CHAPTER LLC

Slider #3

Agents send consumers into the digital mortgage experience in your IntroLend Chapter, which converts them to applications for lenders


AGENTS

CONSUMERS

CONSUMERS

CHAPTER LLC

APPLICATIONS

APPLICATIONS

LENDERS

Slider #4

Revenue from lenders flow into IntroLend Chapter, which passes cash through the Investment group for RESPA compliant distribution to broker & agent owners

BROKER
OWNER
+
AGENTS
BROKER OWNER  +  AGENTS

DISTRIBUTION TO OWNERS

DISTRIBUTION TO OWNERS

INVESTMENT
GROUP LLC

QUARTERLY CASH MOVEMENT

QUARTERLY CASH MOVEMENT

CHAPTER LLC

PAY FOR ORIGINATION

PAY FOR ORIGINATION

LENDERS

Let’s Get Started

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